About an earlier issue, ‘We’re interested to see whether this unusual and experimental pilot issue is purely concerned with launching the title, and if this compellingly irreverent approach will form a template for issue one and beyond. What will happen when the object actually is the magazine and those quotes for printing turn into ink on paper? Will those blank advert spaces turn into elaborate spreads featuring luxury goods? Will we continue to be surprised by what this process-based approach generates?
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